I came across this ad for Home Depot and Behr while furiously flipping through the pages of one my magazines that I had to have a subscription to, but never seem to read. Once I saw this ad, it gave me pause.
Apparently, the advertising world is struggling these days because according to this Forbes article research shows that Millennials don't respond to ads. As "digital natives" they are much more apt to communicate their preferences to their followers on social media before making a purchase. As a Gen Xer who started a career in a traditional advertising environment and loved the show Mad Men, this ad hits all the right buttons for me and here's why:
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