a Simple, eye catching ad is still a winner

I came across this ad for Home Depot and Behr while furiously flipping through the pages of one my magazines that I had to have a subscription to, but never seem to read. Once I saw this ad, it gave me pause.  

Apparently, the advertising world is struggling these days because according to this Forbes article research shows that Millennials don't respond to ads. As "digital natives" they are much more apt to communicate their preferences to their followers on social media before making a purchase. 

As a Gen Xer who started a career in a traditional advertising environment and loved the show Mad Men, this ad hits all the right buttons for me and here's why:

1. It's eye catching.  It's not slick, nor is it colorful, it's monochromatic. A perfect fit to promote a single paint color. It's simple, but pleasing to the eye. 
2. Tells a story. This ad doesn't just tell consumers to buy their paint, it shows them what could happen if they do. Like I always say, tell a story to engage your audience.
3. Tugs at your heart strings. Experiences that trigger our emotions are saved and become a lasting memory that signal our brains that they are important to remember. In this case, even if you don't have a little girl, you know that they like pink. The name of the paint, which is featured unassumingly in the corner, is named "Funny Face."  How adorable that the little girl is doing just that while looking in the mirror all dressed up and playing. That got my attention!
4. The purpose is clear.  Again, simplicity is the winning formula. You get it ... they're selling paint. There's very little text and the child's actions are clear. And even though you may not want to purchase this same paint color the meaning is clear that whatever color you choose, you will create a memorable experience.
5. Has a call to action. Because this ad is entertaining, appealing, emotional and clear in its intent, it hits all the right buttons according to Leahy's Law of the Ten Rules for More Effective Advertising, something this old marketing major studied in school.

If all advertising, whether in print or digital form, meets this criteria you are bound to make an impact.