Interested in promoting your business, but short on funds? Have a great message to share and not afraid of public speaking? Consider becoming a speaker to create buzz about your business.
Capitalize on the value of your expertise and follow these tips to become a sought after public speaker.
1. Determine Your Strengths
Think about what you can offer others in your industry, or similar businesses. Solve the problems that face other professionals. Most importantly, don’t stray too far out from your strengths and focus on what makes you an expert.
2. Choose the Best Speaking Topics
How have you gained and kept your customers? What makes you a great leader? Focus on subjects that you know and are truly passionate about. Offer unique advice, be relevant, but most importantly, make the audience feel your passion.
3. Promote, Promote, Promote
Create a media kit consisting of an introductory letter, your bio, photos, references and any additional information that you think highlights your business in the best light. Create a separate page on your web site devoted to your speaking services. Add your bio, references and a description of the types of workshops/seminars you can provide on this page.
Consistently, promote yourself on social media. Post speaking videos to your YouTube site, include images from past speaking engagements on Twitter and Facebook and utilize LinkedIn to highlight your professional expertise.
4. Research Speaking Opportunities
Contact associations, businesses, community organizations and non-profits to determine if they host events that are seeking speakers. Make sure to align yourself with organizations that are the best fit for your message.
5. Negotiate Your Fee
In the beginning, you might consider keeping your fees low to book the speeches and hone your skills. With experience, set a higher fee. You might also research what your competition is charging.
If the fee is lower than you desire, consider if the opportunity has your ideal audience, has a good reputation, and will promote your business. Judge each event based on its overall merit.