Because social media content marketing is still in its infancy it is an inexact science. The many experts and their tips can be overwhelming, but I recently came across a simple strategy that has worked for me and is easy to implement. TA McCann from Gist.com suggests the 5-3-2 rule for social media content. Based on 10 Tweets or LinkedIn updates or similar:
What's attractive to a child about social media is how it can enable them to instantly reach a wide audience and an opportunity to magnify their lives in a way that's different from the offline experience. Because of this, it can be a source for your children to interact with online strangers and become a victim.
As a parent the age in which you allow your child to access social media sites is up to you, but it’s important to note that most social media websites and apps require that kids be 13 to sign up. If your child does join a social network, here are some ground rules that work for many parents:
Use privacy settings. Privacy settings aren't foolproof, but they can be helpful. Learn how privacy settings work on your kids' favorite sites and apps, and teach your kids how to control the information they make public or private. Encourage them to check privacy settings regularly, since sites' policies often change.
Tell your kids to think before they post. Remind them that everything can be seen by a vast, invisible audience (otherwise known as friends-of-friends-of-friends), and, once something's online, it's hard to take back.
Be a friend and follower. It's a good idea for parents to have access to their kids' pages, at least at first, to be sure that what's being posted is.
Keep private information private. Don't share your home address or other sensitive information online.
Avoid strangers. Tell your kids that people aren't always who they say they are online. Explain that if someone they don't know talks to them, they shouldn't respond and should let you know.
Social media networks can offer an entertaining medium for your child, but parents should exercise caution and assure their child that they can talk with them if they feel harassed by someone online. If handled early on, you can diffuse any bullying that occurs and help your child experience healthy interactions online.