Interested in promoting your business, but short on funds? Have a great message to share and not afraid of public speaking? Consider becoming a speaker to create buzz about your business.
Capitalize on the value of your expertise and follow these tips to become a sought after public speaker.
1. Determine Your Strengths
Think about what you can offer others in your industry, or similar businesses. Solve the problems that face other professionals. Most importantly, don’t stray too far out from your strengths and focus on what makes you an expert.
2. Choose the Best Speaking Topics
How have you gained and kept your customers? What makes you a great leader? Focus on subjects that you know and are truly passionate about. Offer unique advice, be relevant, but most importantly, make the audience feel your passion.
3. Promote, Promote, Promote
Create a media kit consisting of an introductory letter, your bio, photos, references and any additional information that you think highlights your business in the best light. Create a separate page on your web site devoted to your speaking services. Add your bio, references and a description of the types of workshops/seminars you can provide on this page.
Consistently, promote yourself on social media. Post speaking videos to your YouTube site, include images from past speaking engagements on Twitter and Facebook and utilize LinkedIn to highlight your professional expertise.
4. Research Speaking Opportunities
Contact associations, businesses, community organizations and non-profits to determine if they host events that are seeking speakers. Make sure to align yourself with organizations that are the best fit for your message.
5. Negotiate Your Fee
In the beginning, you might consider keeping your fees low to book the speeches and hone your skills. With experience, set a higher fee. You might also research what your competition is charging.
If the fee is lower than you desire, consider if the opportunity has your ideal audience, has a good reputation, and will promote your business. Judge each event based on its overall merit.
If you’re struggling to consistently populate your social media channels with engaging content, consider creating posts that reference what’s on the mind of the masses. From the Oscars to the Super Bowl, our society can be obsessed with sports, movies, television and other pop culture phenomena.
Stay on top of pop culture news, events and people and create clever posts to stand out from the rest. A successful campaign can strike a chord in the digital world that will resonate with your community but also get you new followers. Here are a few samples of how organizations have capitalized on pop culture opportunities.
I came across this ad for Home Depot and Behr while furiously flipping through the pages of one my magazines that I had to have a subscription to, but never seem to read. Once I saw this ad, it gave me pause.
Apparently, the advertising world is struggling these days because according to this Forbes article research shows that Millennials don't respond to ads. As "digital natives" they are much more apt to communicate their preferences to their followers on social media before making a purchase.
As a Gen Xer who started a career in a traditional advertising environment and loved the show Mad Men, this ad hits all the right buttons for me and here's why:
I recently started a new job. Anyone who has been the “new guy” in the office knows that there is an insurmountable amount of stress when you’re a new employee. Understanding the company intranet, figuring out who to ask for what and finding the right conference room for your endless meetings has taken me months to figure out. I feel that the only way I learn anything is by messing it up!
All this uncertainty can be stressful and frankly downright exhausting. You may not be the new kid on the block, but dissatisfaction in the workplace is an all-too-common problem. Before you run out the door in search of something better, here are a few tips to make your daily work routine happier and healthier – and help you even thrive in your career.
Use Your Imagination. According to a 2007 University of Texas, Austin study, workers who found ways to be innovative on the job were healthier than noncreative employees. Looking at your tasks and determining a more creative or at least different way to either approach them challenges your brain’s prefrontal cortex, which is where planning and problem solving begins. A well-exercised prefrontal cortex is believed to control behavior related to long-range goals.
Positive Thoughts. At the end of the work day write down three positive events, job-related or otherwise. Write down what happened but also why it was positive. Example: My boss complimented my weekly report because I’m showing how our social media efforts are making a difference. After a few weeks of this exercise, you’ll reduce stress, muscle pains and tension allowing yourself to detach from work and relax once you arrive home.
Healthy Snacks. Bypass the vending machine for homemade snacks of fruit and vegetables. Not only will your waistline thank you, but your wallet will too. The recommended five servings of fruit and vegetables per day will also help to increase dopamine, a motivating, happiness-boosting hormone.
Take a Walk. The walk to the bathroom several times a day can help to undo the myriad of ill effects of sitting for long stretches of time. You might also boost your brainpower, too. According to a 2014 Stanford University study, people who walked had 60 percent more creative ideas compared to their more sedentary co-workers.
H2O. Avoid even mild dehydration which can affect your energy, concentration and mood by drinking water throughout the day.
Spruce Up Your Workspace. A fern or plant in your workspace can improve concentration and productivity. Adding family portraits, inspirational quotes and personal items may keep distractions to a minimum and remind you of happy memories.
Understanding the basic principles of social media marketing is crucial to attracting and maintaining a new online audience. Creating engaging content to share is what will set you apart from your competition. Here are 10 tips to engage, cultivate and retain an audience and customer base through a solid social media and content strategy.
My father lived through the Depression; my mother was the daughter of immigrants, and neither one held a high school diploma. They both made their mark on the word through perseverance and endless hard work. In fact, I was always taught that the only way I would achieve success was through long hours and hard work.
Coming from Chicago, the epicenter for unions and blue-collar jobs, it’s been difficult to shake the ideals I’ve been raised with, but our culture’s reverence for hard work has transitioned since we’ve entered the digital revolution. In the last 25 years, we’ve begun to trust and even rely on technology to more effectively communicate, manage our time, and help us multitask. Today, leaders must recognize the difference between working hard and working smart; not just for themselves, but also for those they lead. Here are a few tips to reduce your work stress by increasing your productivity:
Prioritize everything that needs to be done. Before plunging in headfirst, allow yourself ample time to determine how every detail is accomplished on time and accurately.
Create a daily checklist. Write down a checklist every morning and follow it. This will prevent you from losing focus, and can include your ideas and thoughts on how to better your department or a particular project.
Ask the right questions. Before you jump into a project, fully understand what is required of you by asking what, who, when, where and why. Understand the strategy behind the request and determine if it meets the company’s mission. Don’t be an order taker, but an influencer that can exercise your expertise to make the project more successful.
Organize your email requests. To avoid endless emails from an individual that monopolizes your day, create a special inbox where their emails will be automatically directed. Once this new inbox is set, you can access their emails when it is convenient for you to review.
Learn to say no. This can be difficult if you’re new on the job or just an affable person, but over-scheduling yourself does not do you or your direct reports any good. Be realistic about what you can accomplish in a single day. If you are asked to accomplish a task in an unrealistic timeframe notify the requestor that this situation will be handled but you won’t accept last minute requests that are not a priority in the future.
The benefits of working smart are profound: better health, sometimes better pay, a pleasurable work/life balance, more energy, exceptional productivity, and work satisfaction. The most successful people work hard, but also smart and develop systems every day to make their workplace and daily lives more efficient.
My Saturday started at 4 a.m. Phoenix time. This is the unglamorous part of public relations, as is obvious by my oddly patterned pajama bottoms and bedhead. The reason I'm sitting at my desk before the sun is up may not make sense to a lot of people, but for me it's what fuels my fire!
As the main media/public relations contact for Dreams Soar, I'm placing calls to media in the Daytona Beach, Florida area to encourage them to cover the launch of a young, female pilot's solo journey around the world. I'll get back to her mission later, but I thought I'd share the steps I've taken to get this far.
Three weeks ago, I wrote a press release announcing today's launch and a media alert which is a shorter, more succinct version of the press release highlighting date, location and timing of the agenda. I also worked with the Dream Team (don''t you love it!) which consists of a group of students, mostly from Embry-Riddle Aeronautical University in Daytona Beach, Florida, to develop a marketing toolkit for sponsors and supporters. This toolkit consists of this press release, social media images, a new launch video, photos and additional information that they could send out to their employees and customers. The purpose is to encourage our supporters to promote the Dreams Soar mission to their followers, further broadening our reach.
Two weeks ago, I sent out the press release to a large list of media contacts in the Daytona Beach, Jacksonville and Orlando areas to notify them of our launch and educate them on the Dreams Soar mission. I also started to coordinate media alerts for the over 18 outreach events that will take place in different cities around the world where children and adults will meet this amazing pilot, Shaesta Waiz and be invited to learn more about the importance of STEM education.
One week ago, I re-sent the press release and media alert to my Florida media list. Again, sending a message imploring them to attend the launch because instead of covering fires, murders and other mayhem, a story about a local girl making history would excite their audience. Started the countdown on social media with messages and the new launch images to also encourage our followers to help spread the word!
Four days ago, called the top media outlets, including the national affiliates (ABC, NBC, CBS and FOX) to speak to someone in their newsroom to confirm they received the media alert and it's been added to their daily assignment book. This is the fun part! In my experience, you could send a media alert ten times to a newsroom and call them five times and they still won't have the media alert on file! That's why, three days ago, I called again. Two days ago, I re-sent the media alert with BOLDED text everywhere in hopes that they read it and one day before the launch I also called all the media stations, newspapers and magazines on my list to remind them AGAIN to cover our launch.
Today, I called three hours before the launch to see if any reporter and or camera crew had been assigned to the story. You guessed it! Two stations claimed they didn't have the media alert.
Why do I love this job? Because when I do reach a media outlet that is interested in my story, they show up, and actually do a story; I've achieved my goal! My favorite part of the process is when I receive an affirmative response from the media person on the phone. I yell out, "I love you!" and that usually makes them laugh!
It takes a lot of work and perseverance to get to this point, but the reward is so sweet!
Pray for a S L O W News Day!
Interested in following Shaesta on her global route? You can follow her live here.
Follow Dreams Soar on:
Facebook - https://www.facebook.com/DreamsSoar/
Twitter - https://twitter.com/DreamsSoarSTEM
Because social media content marketing is still in its infancy it is an inexact science. The many experts and their tips can be overwhelming, but I recently came across a simple strategy that has worked for me and is easy to implement. TA McCann from Gist.com suggests the 5-3-2 rule for social media content. Based on 10 Tweets or LinkedIn updates or similar:
Love, we're all looking for it. Some of us are lucky in love, some of us not.
Next month, my husband and I will be celebrating our 15th wedding anniversary. The average marriage in the United States lasts about 8.2 years, so I consider us fortunate.
We met before online dating was popular, but today it is a 2 billion industry where one in ten Americans spend an hour a day looking for their perfect match. Answering endless questions about your interests, preferences and background is an exhausting experience to create your perfect profile that will undoubtedly find your prince or princess. But what if these sites are doing it all wrong and what really makes us compatible is what we don't like, would never participate in or find to be annoying. Move over Match.com, Hater is a new dating app that is gaining buzz.
Do you hate people who create Instagram accounts for their dogs, celebrate their birthday for a week or longer, or paying extra for guacamole? Hater is for you! According to Brendan Alper, people like to complain and sharing mutual hatred equals endless bliss. The former Goldman Sachs finance associate quit his job to launch Hater, the dating app that matches you based on what you hate. By swiping on more than 3,000 topics, loving or hating them along the way, Alper claims that mutual dislikes are a better sign of compatibility than likes. Only a month after the launch, Hater had 350,000 users all around the world proving that Alper is onto something.
More than anything I just want to view the questions on Hater and finally be vindicated for my annoyance of slow walkers, Fast and Furious movies, and drivers with an abundance of political bumper stickers usually highlighting the losing candidate.
An investment in knowledge pays the best interest. Benjamin Franklin
According to Wikipedia: Knowledge is a familiarity, awareness or understanding of someone or something, such as facts, information, descriptions, or skills, which is acquired through experience or education by perceiving, discovering, or learning.
I've always thought that knowledge is power. And what I mean by that is "being in the know" puts you at an advantage, especially in the business world. I had a boss that was fond of saying, "If you're not at the table, you're on the menu!" Exactly!
As a PR/Communications person, I've always been knowledgeable of what is taking place in the company, Naturally inquisitive, I actually thrive on knowing and understanding the current state of affairs. That knowledge has given me a bit of a boost in my self-esteem as well, because I feel privileged to be one of the few who knows what is taking place and what is planned for the future.
To be honest, I didn't always know everything that was in the works, but in many cases I had a pretty good idea. And because of that knowledge, my co-workers would stop me in the hallway to ask questions about the latest employee benefit, town hall meeting or company picnic. I always prided myself on helping these individuals and if I didn't have an answer for them, I promised to get back to them with a resolution. In many ways, I believe this is how I crafted my reputation of being a reliable person that would followup no matter the situation.
My tip to work success is to be thirsty for knowledge by understanding how your business works, suggesting ways to improve processes and developing new ones. By being an active participant you will become irreplaceable and always have a seat at every conference table.