Creating content to fill up your social media sites whether it be your corporate Facebook page, Twitter site or LinkedIn, can seem daunting. But, just like any other promotional campaign you develop, build a social media calendar to guide you through the process.
Start by highlighting holidays, important national campaigns relevant to your business and company events and as you progress include special promotional campaigns and business news. National and trade articles will be great timely additions and customer wins and other company announcements will help populate your calendar as you progress through the year. Remember, all these items can be shared on each of your platforms at the same time which further strengthens your message.
Once your calendar is set, follow these tips to initially attract an audience and to keep them coming back.
Post high definition images and videos
The old adage, a picture paints a 1,000 words was never more true in a social media post. Let’s face it we no longer live in a world where blurry images or poor quality video is acceptable or engaging. With the editing features that most of us have on our phones and computers, creating photos with vivid color and videos with graphic detail is pretty simple and far exceeds plain and simple text. Learn how to crop and enhance the appearance of your photos and make sure your videos have clear sound, are short and feature a succinct message to gain the most attention.
Less is More – Keep posts short
Attention spans are short, so your posts need to be too. If you find a story that you want to share with your followers, write a short intro and feature the link to the story. Simple quotes are great too.
Followers respect companies that are good to employees and give back to their communities. Show your followers “a day in the life” within your company walls to provide insight into your culture and environment. Include photos of your employees enjoying special events, volunteering in the community or just plain workplace satisfaction. If they like what they see they will most likely buy your product or service and become a brand champion for your company.
Start by posting at the very least once a day. Develop a plan of the main messages you want your followers to know about your company, services and customers to build dedicated and informed followers. Once you get into the groove, you’ll find it easy to find messages, photos, etc. to post several a times a day and across all of your social media platforms.
Solicit fan feedback
Not sure if you want to launch a new product, ask your fans their opinion. This is a great way to engage your fans and educate them about your brand. Whatever the result, make sure you communicate the final outcome; your fans will appreciate being part of the decision making process.
Reward your fans
Develop promotions that give away prizes and coupons to devoted fans. Always follow up and mention the names (just a first name will do) of the winners to each of your contests to establish credibility that you actually are rewarding fans that participate.
This is where your promotional calendar becomes critical. There’s nothing worse than promoting your Thanksgiving Day giveaway a week after the holiday. By that point, your followers are on to the next promotion and you’ve lost their attention. More importantly, you’ve also lost their trust.
If you are dedicated to consistently populating your social media outlets you will amass more followers and brand devotees than you ever expected. Their engagement is key to keeping your business at the top of your industry.